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Gambia Coalition Secretariat Office Structure .

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In any coalition If the secretariat is loose, the coalition becomes noise. You need a lean,
command driven office that enforces rules, moves information fast, and keeps leaders
focused on decisions not chaos.
Coalition Secretariat Office Structure

  1. MANDATE OF THE SECRETARIAT
    The Secretariat is the engine room of the coalition:
     Coordinate all coalition activities
     Enforce agreements and discipline
     Manage communication and information flow
     Support leadership decision-making
     Ensure execution across regions
  2. ORGANIZATIONAL STRUCTURE (TOP LEVEL)
    A. Secretary-General (SG) – Head of Secretariat
     Overall authority over operations
     Reports to Coalition Council (party leaders)
     Final internal decision-maker on execution matters
    B. Deputy Secretary-General (DSG)
     Manages day-to-day coordination
     Oversees all departments
     Acts in SG’s absence
  3. CORE DEPARTMENTS (FUNCTIONAL UNITS)
  4. Legal & Compliance Unit
    Role: Protect the coalition legally and structurally
     Draft agreements and documents
     Ensure compliance with electoral laws
     Liaise with:
    o Independent Electoral Commission
     Handle disputes and arbitration support
    Key Staff:
     Legal Director
     Legal Officers2. Strategy & Policy Unit
    Role: Think tank of the coalition
     Develop policies and 100-day plan
     Provide research and data
     Support shadow cabinet
    Key Staff:
     Policy Director
     Economic / Sector Analysts
  5. Communications & Media Unit
    Role: Control the narrative
     Manage messaging and spokespersons
     Handle media relations (radio, TV, social media)
     Run rapid response system
    Key Staff:
     Communications Director
     Content Team
     Social Media Managers
  6. Operations & Logistics Unit
    Role: Execution backbone
     Coordinate events and movement
     Manage distribution of campaign materials
     Oversee regional logistics
    Key Staff:
     Operations Director
     Regional Logistics Coordinators
     Transport Officers
  7. Electoral Affairs Unit
    Role: Election readiness
     Coordinate polling agents
     Manage Parallel Vote Tabulation (PVT)
     Train election staffKey Staff:
     Electoral Director
     Field Coordinators
  8. Finance & Administration Unit
    Role: Money + administration control
     Manage coalition funds
     Budgeting and expenditure tracking
     Payroll and admin support
    Key Staff:
     Finance Manager
     Accountant
     Admin Officers
  9. Grassroots & Mobilization Unit
    Role: Ground strength
     Manage ward-level structures
     Coordinate volunteers
     Community engagement
    Key Staff:
     Mobilization Director
     Regional Coordinators
  10. Diaspora & External Relations Unit
    Role: External influence + funding
     Engage diaspora networks
     Coordinate international relations
     Manage donor communication
    Key Staff:
     Diaspora Coordinator
     External Relations Officer9. Security & Intelligence Unit (VERY IMPORTANT)
    Role: Protect coalition integrity
     Monitor internal risks (leaks, defections)
     Analyze political environment
     Advise leadership on threats
    Key Staff:
     Security Lead
     Intelligence Analysts
  11. SUPPORT FUNCTIONS
     ☐ IT & Data Management
     ☐ Documentation & Records Office
     ☐ Protocol & Events Management
     ☐ Office Administration
  12. REPORTING STRUCTURE
     All Unit Heads → report to DSG
     DSG → reports to Secretary-General
     SG → reports to Coalition Council
    Clear hierarchy = less confusion
  13. DAILY OPERATING SYSTEM
    A. Morning Brief (30 mins)
     Unit heads report key updates
     Identify urgent issues
    B. Daily Action Tracker
     Tasks assigned and monitored centrally
    C. Evening Review
     What was achieved
     What needs escalation
  14. DECISION-MAKING FLOW
     Strategic decisions → Coalition Council
     Operational decisions → SG/DSG
     Technical decisions → relevant units8. KEY DOCUMENTS MANAGED BY SECRETARIAT
     Coalition Agreement
     Meeting minutes
     Policy documents
     Communication materials
     Electoral data
  15. CRITICAL SUCCESS FACTORS
     Small, disciplined core team (avoid overcrowding)
     Clear authority (no parallel structures)
     Strict communication control
     Fast execution culture
  16. COMMON FAILURES TO AVOID
     Too many advisors, no executors
     Party interference in daily operations
     No accountability system
     Weak information control
    FINAL INSIGHT
    A strong coalition is not held together by politics.
    It is held together by a professional secretariat that behaves like a government office
    before elections.

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